Since 1991, KC Caps has been a leader in headwear innovation, offering a variety of styles, materials, and construction features.

An annual catalog is distributed to showcase the extensive inventory of KC Caps. However, it became evident that the catalog’s design was cluttered and poorly executed, leading to confusion among potential clients and the sales team. This issue posed a risk to revenue. ICLA was approached to address this problem. I led a small team to create a new catalog, develop a new logo, and establish a custom photography direction.