The European Youth Card Association (EYCA) is a non-governmental, non-profit organization dedicated to empowering youth across Europe and beyond. EYCA issues a Youth Card in partnership with 80 members from 40 countries. This card provides discounts in various categories, including travel, education, accommodation, culture, and numerous other products and services. Today, over 7 million young people benefit from this card. Explore more about EYCA.

In 2008, EYCA sought a new logo and launched a competition with straightforward rules and a €5,000 prize. It was the first and last design competition I ever entered. After six months and 5,500 submissions—some from renowned design agencies worldwide—a winning design was selected: my design. I was stunned.

The mark has been in use for 14 years and that feels pretty good to me.